Tracey Tynes Horlback is the WFA Field Advocate Coach and B/AA Co- Segment Leader. As an Advocate Coach and Co-Segment Leader, Tracey is responsible for providing coaching, business development, and guidance for Black/African American financial advisors and managers across WFA. She also provides strategic direction for advisors looking to prospect and or deepen relationships with existing Black/African American clients, as well as for managers who hope to grow and retain the B/AA FA population in their branches. Tracey began her career in financial services in 1995. Since that time, she has worked in various roles in operations, compliance and sales. She joined Wells Fargo Advisors 22 years ago and has held management positions in Atlanta, GA and Miami, FL. Before accepting her current role, she was regional brokerage manager for the Miami region. In 2018, she was awarded the Leader in Diversity and Inclusion Award by Wells Fargo Advisors. That same year, she was awarded the “See It, Be It Role Model” award by Investment News magazine at their annual Excellence in Diversity & Inclusion awards. Previously, she was awarded the Team Member of The Year award which is given to team members for their service and commitment to the values of the firm. Tracey is a strong believer in community involvement, and has participated in multiple civic endeavors. She is a graduate of the Greater Miami Chamber of Commerce’s “Senior Executive Orientation” program, and a member of United Way’s “Women United”. She served on the board of YWCA South Florida, and has participated in numerous Susan G. Komen “Race for the Cure” fundraisers. She was a member of the National Coalition of 100 Black Women, Inc. – Metropolitan Atlanta chapter, and also served as the Atlanta Chapter Chairperson of the Wells Fargo Black/African American Employee Resource Network. She strongly believes in the statement, “to whom much is given, much is expected.” Tracey received a bachelor’s degree from Florida International University and is a graduate of the WFA Branch Manager Leadership Program. She holds the Certified Retirement Counselor (CRC) and Associate Certified Coach (ACC) designations. She is currently enrolled in the Securities Industry Association (SIA) Institute Program at Wharton. Tracey and her husband Talbert reside in Miami and have 2 adult sons.